[INTERVIEW] Popular Demand: company behind IVE's 'After LIKE' aims to broaden horizon

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“After LIKE,” the third single by girl group IVE, is one of the biggest K-pop hits this year. The catchy tune has been retaining a spot on the Billboard Global 200 chart for eight consecutive weeks since its release on Sept. 19, and recently became the longest-running track on the top 10 weekly chart of Melon, a major Korean streaming platform. It also ranked first on Korean music shows 14 times - the highest record among all K-pop acts this year - and its music video exceeded 120 million views on YouTube as of Wednesday. Thanks to the stellar success of this song, in which IVE members sing about expressing love through actions, the sextet has risen as a strong candidate for the rookie of the year awards.


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