Global rise of Korean soft power

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There is no doubt that Korean cultural content has taken the world by storm. Netflix's smash hit drama, “Squid Game,” won major Emmys, including Lee Jung-jae's Outstanding Lead Actor award; director Park Chan-wook and actor Song Kang-ho brought home Cannes awards for films “Decision to Leave” and “Broker,” respectively; a K-pop category has been newly added to the American Music Awards; and BTS member Jungkook participated in the official soundtrack of the FIFA World Cup in Qatar and performed at the opening ceremony of the global sporting event.


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