How 4th generation girl groups are reshaping K-pop universe

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The new golden age of K-pop girl groups seems to have arrived, following the first renaissance in the late 2000s and early 2010s spearheaded by acts like Girls' Generation, Wonder Girls and KARA. Newcomers that debuted in 2021-22, are currently ruling the major music streaming charts and selling a massive number of albums worldwide. Their striking performances are something beyond most people's expectations. NewJeans, for instance, debuted with its self-titled album on Aug. 1, but it did not even take a month for the quintet to grab the No. 1 spot on Melon, one of the most dominant streaming platforms in Korea.


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